
CICAR reaffirms its commitment to sports and tourism in La Palma by renewing its support for the emblematic Transvulcania adidas TERREX mountain race. This collaboration reinforces its role in promoting events that project the island internationally.
Under this agreement, CICAR will provide a fleet of vehicles to facilitate the logistics of the event, including the transfer of security personnel, press, and organization teams. This support is essential for the efficient development of a competition that attracts runners and spectators from around the world.
In addition, the company will enhance its rental service during the Transvulcania dates, expanding its fleet available on the island to meet the growing demand from participants, media, and the general public traveling to La Palma to enjoy the competition. This additional effort underscores CICAR’s commitment to the success of the event and the satisfaction of its attendees.
The renewal of this sponsorship reflects the strong relationship between CICAR and Transvulcania, a key alliance for the growth and consolidation of this race as one of the most prestigious in the international trail running scene.
The Transvulcania adidas TERREX is organized by the Hon. Insular Cabildo of La Palma through the public company SODEPAL, with the support of the Government of the Canary Islands, through the Ministry of Tourism and Promotur with its brand «Islas Canarias Latitud de Vida,» as well as the companies 226ERS, Hotel H10 Taburiente Playa, Hotel La Palma Princess, Hotel Meliá La Palma, Fred. Olsen Express, Cicar, Spar La Palma, Coca-Cola, Libbys, and Isola.