Ayuntamiento de La Laguna apoya al comercio con ayudas directas y análisis de necesidades
The City Council of La Laguna has presented a pilot project for the diagnosis and improvement of local commerce that begins in the open commercial area of Tejina, a free initiative that offers personalized advice to around thirty establishments. This action not only aims to improve the competitiveness of the sector but also to precisely understand the real needs of the commercial fabric, with the objective of defining future lines of direct subsidies and specific support for businesses.
During the press conference to present the initiative, the Councilor for Commerce, Estefanía Díaz; Adrián Vázquez, technical responsible for the project; and Borja Palmer, director of operations, participated.
During her intervention, Estefanía Díaz emphasized that «this initiative is born with the intention of helping small businesses, which are a key sector in the local economy, and providing them with useful, sustainable, and tailored tools to remain competitive in a constantly evolving market.»
The councilor also highlighted that this project will provide the Commerce area with specific and contrasted information «that will allow us to establish with greater precision what type of aid and subsidies are necessary and how they should be articulated to effectively reach those who need it most.»
The program includes three personalized visits to each establishment to carry out an initial diagnosis, propose an action plan with realistic and low-cost improvements, and follow up to evaluate its implementation. The areas of action are visual merchandising, interior design, sales techniques, and digital marketing.
«We are testing a methodology that offers visible results in a short time, and that can be extended to the rest of the commercial areas of the municipality,» explained Díaz, who highlighted that this model is being built «with respect for the unique identity of neighborhood commerce and with an eye on its future.»
Adrián Vázquez pointed out that «the key to the approach lies in practicality, analyzing each business in its own context and designing simple improvements to apply, with immediate and tangible impact on the customer experience and business profitability.»
Borja Palmer added that «the project is based on proven tools that allow each business to have a clear, accessible, and effective roadmap for advancing in its modernization.»
The project serves around thirty businesses in Tejina and will later be replicated in other commercial areas of the municipality. The visits that are already taking place will continue over the next few months with a technical team working directly in the sales points.
The City Council expects that the results of this pilot experience will serve as a basis for designing new local policies to promote proximity commerce, adapted to the new consumption habits and the specific context of each area of the municipality.
